Rebekah Alaniz

About the Founder

Rebekah brings more than two decades of experience in:

  • Financial strategy & leadership

  • Cash flow forecasting & optimization

  • KPI development and executive dashboards

  • Budgeting, forecasting, and operational planning

  • Accounting systems and platform advisory

About Us

Executive-Level Financial Insight, Built for Business Owners

Profit Solutions Team was created to solve a common problem: business owners are surrounded by financial information but lack true financial clarity.

Led by Rebekah Alaniz, Profit Solutions Team delivers senior-level financial advisory focused on profit optimization, cash flow clarity, and decision support.

With more than 20 years of experience serving as Controller, CFO, and Director of Finance, Rebekah has worked alongside ownership and executive teams across multi-entity and multi-location organizations — helping leaders forecast accurately, manage cash flow, and make confident financial decisions.

This practice was intentionally built to complement traditional accounting firms. We don’t replace your bookkeeper or CPA — we help you use the information they provide.

How We Work

  • Advisory-first, not transactional

  • Executive-level guidance

  • KPI-driven decision frameworks

  • Platform-agnostic (Quickbooks, Epicor and more)

  • Practical, actionable insight

Our Philosophy

Good accounting tells you what happened.

Great advisory tells you what to do next.

  • Financials should drive behavior

  • KPIs should be few, relevant, and actionable

  • Owners deserve executive-level guidance

  • Systems should support profit, not slow it down

Contact info

Gilbert, AZ 85295

(480) 808-4234

Services

Profit Optimization Sprint

Ongoing Financial Advisory & Coaching

KPI Dashboards & Reporting Advisory

Accounting Platform & Systems Advisory

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