
About the Founder
Rebekah brings more than two decades of experience in:
Financial strategy & leadership
Cash flow forecasting & optimization
KPI development and executive dashboards
Budgeting, forecasting, and operational planning
Accounting systems and platform advisory


Executive-Level Financial Insight, Built for Business Owners
Profit Solutions Team was created to solve a common problem: business owners are surrounded by financial information but lack true financial clarity.
Led by Rebekah Alaniz, Profit Solutions Team delivers senior-level financial advisory focused on profit optimization, cash flow clarity, and decision support.
With more than 20 years of experience serving as Controller, CFO, and Director of Finance, Rebekah has worked alongside ownership and executive teams across multi-entity and multi-location organizations — helping leaders forecast accurately, manage cash flow, and make confident financial decisions.
This practice was intentionally built to complement traditional accounting firms. We don’t replace your bookkeeper or CPA — we help you use the information they provide.
Advisory-first, not transactional
Executive-level guidance
KPI-driven decision frameworks
Platform-agnostic (Quickbooks, Epicor and more)
Practical, actionable insight





Good accounting tells you what happened.
Great advisory tells you what to do next.
Financials should drive behavior
KPIs should be few, relevant, and actionable
Owners deserve executive-level guidance
Systems should support profit, not slow it down

Profit Optimization Sprint
Ongoing Financial Advisory & Coaching
KPI Dashboards & Reporting Advisory
Accounting Platform & Systems Advisory
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